Holyoke Community College

Harness the power of social media to grow your audience and boost your brand—one post at a time. This dynamic class dives deep into crafting scroll stopping content tailored for each platform, from Instagram reels to Twitter threads. Learn how to write engaging captions, spark viral shares, and use storytelling to build authentic connections that keep followers coming back. You’ll also discover savvy strategies to turn likes and comments into real income by monetizing your social presence like a pro. The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. Informative handouts for future use are included in class fee. Class is delivered via Zoom and a link will be shared the day before the class.